The National Hot Rod Association (NHRA) and Camping World, the World’s Largest Recreational Vehicle Dealer, announced today a multi-year extension of their partnership, with Camping World becoming a premier partner for the 2024 race season. NHRA has procured a new title partner for the 2024 race season that will be announced in the coming days.
The partnership continues a solid relationship between the NHRA and Camping World, which started during the 2020 season. As part of the new multi-year extension, Camping World will continue to be the Official RV, RV Dealer and Outdoor Supply company of the NHRA and will receive prominent media programming, including commercials and enhancements during the NHRA on FOX broadcasts, digital advertising, robust social media integration, and strategic on-site brand placement.
“We like the loyal and growing NHRA fanbase and their affinity to camping” said Marcus Lemonis, Chairman and CEO of Camping World. “NHRA recognizes the product it has in the sport of drag racing and its responsibility to serve its fans. We at Camping World look forward to continuing our relationship with the NHRA.”
“We are very happy and excited to announce that Camping World has extended its partnership with the NHRA. It is a perfect fit for our series,” NHRA President Glen Cromwell said. “Camping during the NHRA events has grown tremendously during the last four years that Camping World has been a partner and while not at a NHRA drag race, the NHRA fan base indexes No. 1 of all major sports when it comes to camping, hunting and fishing, making this continued partnership a natural fit.”
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