Daytona International Speedway announced that GEICO has been named the presenting sponsor for Bike Week and Fall Cycle Scene at Daytona International Speedway. The 84th annual Bike Week at DAYTONA kicks off this Friday, Feb. 28 while Fall Cycle Scene will be held from Oct. 16-19 this fall.
“It’s an honor to partner with GEICO once again, this time for Bike Week and Fall Cycle Scene here at Daytona International Speedway,” said Frank Kelleher, President of Daytona International Speedway. “GEICO’s support will only elevate the fan experience and overall product throughout both incredible events. Together, we’re ready to kick off an unforgettable season of two-wheel racing action at the World Center of Racing.”
GEICO will be the exclusive partner for both Bike Week at DAYTONA and Fall Cycle Scene, offering a premier platform to reintroduce itself to and reinforce its support of the motorcycle community in a priority market. As the exclusive title sponsor, GEICO will be the only insurance provider participating, ensuring exceptional visibility and brand integration.
GEICO will have a dominant presence during both events. The brand will be prominently featured across pre-event materials, digital content, onsite signage, promotional displays, and in campground welcome bags. GEICO will showcase a 40′ x 20′ interactive experience, the Milestone Meter, celebrating bikers’ achievements and reinforcing GEICO’s commitment to rider safety. Riders can pre-register via QR Code on promotional materials or sign up onsite. The Milestone Meter presents an exciting opportunity for GEICO to engage with riders, enhance brand presence, and promote safe riding.
The 55th annual DAYTONA Supercross takes place on March 1, 2025, with riders tackling Carmichael’s course under the lights at Daytona International Speedway as part of the 84th Annual Bike Week At DAYTONA.
Bike Week is a ten-day motorcycle celebration kicking off on Feb. 28, and continuing through March 9, following the intense, high-speed racing of the DAYTONA 200 running from March 6-8 along with DAYTONA Short Track taking place March 6-7. Fall Cycle Scene features free demo rides, vendor displays and more throughout the area’s largest motorcycle marketplace and takes place Oct. 16-19.
There are more videos on the Cycledrag Youtube channel (please subscribe here) and like the Cycledrag Facebook page (Please like here) and more will be coming soon. Also subscribe to our NEW Youtube channel “Racing Jack” and Check back daily.
